TOEIC Reading Test 4 Business Plan

TOEIC Reading skill test

Time to do: unlimited

Questions: 1

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Read the following passage and choose the words from the selecting box:



Every business must a business plan. The business plan's purpose is to improve the entrepreneur's control over the business and to help him common mistakes. It is not an overstatement to say that a business will fail or succeed on the of its business plan, so there is no for a well-prepared plan. The business plan documents the for growing the business. Think of the business plan as a road map that describes in which direction the company is going, what its goals are, and how it is going to get there.



In developing the plan, the entrepreneur will conduct research to determine a systematic and realistic of the company's chances for success in the marketplace. In creating the plan, the entrepreneur must research the company's target market and define its potential. The entrepreneur must be able to prove through research that customers in the market need the good or service that is and that a sufficient number of potential customers exists to support the business.



A business plan also looks at the the business faces. Chef among these is competitors. The business plan must analyze the company's competition by information on competitors' market share, products, and strategies. The plan should what distinguishes the entrepreneur's products or services from others already in the market. It is also common for businesses to fail because  the owner fails to invest for seek sufficient capital to run the business. A good business plan should this issue as well.

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